Former Christian Coalition Communication Director Ronn Torossian Releases New Book, For Immediate Release

Our long-time friend, and former Christian Coalition Communications Director Ronn Torossian has recently published a book which has quickly hit the Amazon best-seller book list. His book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" is available at bookstores nationwide, including Barnes & Noble or online by clicking here.

“For Immediate Release is the perfect handbook for navigating public relations.  My good friend. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!” says Roberta Combs.

Ronn Torossian is the Founder & CEO of 5W Public Relations, one of the 25 largest PR firms in the U.S.  In "For Immediate Release", Torossian discusses the power of public relations in today's 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business – “or anyone with a pulse for that matter." Torossian defines great public relations as "making the impersonal personal" and discusses the importance of helping companies define themselves and become game-changers and thought leaders through carefully constructed PR campaigns.

An excerpt from the book follows:

“We represent some of the leading Christian organizations in the United States. There is one for whom we do not grant interviews with certain reporters, specifically those reporters who don’t pray or at least have some religious understanding and sympathy. If a client does only a few interviews a year, why let someone hostile to Christianity or organized religion conduct those interviews? I don’t believe that a person who hasn’t prayed to G-d or doesn’t believe in G-d will be impartial about religion. Is a person who hates the opera (or knows nothing about it) the most qualified person to write about Tosca?

Journalists need to know something about a topic beyond just pre-interview background reading or book learning in order to write effectively and with objectivity. And I do think that if you have a predisposed opinion about a topic, it isn’t easy to push that opinion away when covering it as a writer. Bias exists and has an impact on stories.”

The book also includes vital information on Israel, and has been called “the best book ever on Israel public relations” by the Deputy Speaker of the Israel Knesset, Danny Danon.

The book is available at bookstores nationwide - To order a copy of the book, click here.

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR firms in the US.